• Travel and live in some of the coolest cities in the world
• Work on stuff I’m passionate about
• Help other people grow their own businesses and improve their own lives
• Hang out with family and friends on my own schedule
  In the time it's taken to get here, we’ve used dozens of tools, tried hundreds of tactics, and have made thousands… yes, thousands of mistakes

I’ve talked about how we built this thing on podcasts like Indie Hackers1, Tropical MBA2, and Niche Pursuits3, but I was never able to really get into the weeds and share everything I wanted to share

We decided to put everything we learned into one comprehensive framework to start and scale your own online course business as quickly as possible

This is everything we wish someone had taught us when we were just getting started — and it’s everything you need to get the fastest results possible

The opportunity of creating your own online course in 2021

The global recession we’re entering will cause a massive explosion in the number of small businesses created

• People who lost their jobs will start businesses
• People who still have their jobs but are afraid of losing them will start businesses
• Job security is dead
• (Almost) everything is moving online
  With the trajectory we are now on, the world is being dragged into the future, kicking and screaming, whether we like it or not

The previously held notion that “being an entrepreneur is risky” is being shattered, because it turns out that you might have to become an entrepreneur, again, whether you like it or not

We're calling this "The Rise of the Little Guys
"
In fact, according to the U
S
Census Bureau, Americans are starting new businesses at the fastest rate in more than a decade4

More and more people are looking to upgrade or learn new skills that can help them find better jobs or start businesses

There’s a popular phrase that sums this up nicely: When there's a gold rush, sell picks and shovels

In this ‘gold rush’, knowledge is the new gold and selling courses online are the picks and shovels

Udemy, the world’s largest online course marketplace, has published figures showing a 425% increase in demand for courses5 and new creators are capitalizing on this trend

The risk of starting your own course business in 2021

The opportunity to start an online course business is there, the circumstances are right, but getting started can be hard

This leaves the door wide open for the great con artists of the Internet

A quick youtube search for “make money online scams”, will take you down the weirdest, grossest rabbit hole you’ve ever been down
I wouldn’t recommend it

Most of these bozos have perfected the art of the shakedown and will make you believe that you can:

• Quit your job and get rich overnight on the Internet
• Make money “while you sleep” (aka create a passive income business)