A conversion occurs when a potential customer does what companies want them to do
In fact, what you consider a conversion depends on your industry and your needs
For an eCommerce business, conversion refers to the moment when visitors purchase one of your products
For other types of businesses, agencies, and industries, a conversion is more difficult to define
For example, a company that offers high value-added services and resources may consider closed deals as conversion

How to Transform the Prospect into a Client?

Lead generation is good, but conversion is even better
Nowadays, it is very common to see a potential customer open a website only to leave without having bought anything

There can be several reasons for this:

• Lack of essential information
• Overly complicated procedure to follow
  These missed sales have a direct impact on your revenue
  In many cases, you may underestimate these missed opportunities because you have no visibility whatsoever on lost sales
  That’s because they are not measured by basic available tools without using a conversion rate optimization consultant or a digital marketing expert

It doesn’t have to be that way! My consulting agency can help you take advantage of every person visiting your site, and lead them to micro and/or macro conversions - depending on your needs
Besides, CRO does not involve any risk with a conversion rate optimization strategy
You can achieve the results you aim for very fast
Improving your conversion rate optimisation, i
e
meeting the expectations of the website’s visitors, is often the first source of revenue growth with minimal investment
This is what CRO experts are committed to
According to the experience of CRO Consultant, the challenge is a growth of the average basket with increased customer loyalty
I quickly address the causes of those missed sales and find long term solutions to retain a majority of customers
CRO consultants know the factors that best impact customer conversion optimization through split testing and other testing methodologies

Conversion Rate Optimization is Key

It is not the number of views that counts, but the conversion rate displayed on a website
It is better to convert more with fewer website visitors than to attract thousands of online users who do not take the slightest action

If the website conversion rate is one of the indicators most used by SEO professionals and website managers, it is also one of the most misunderstood
Too often associated with the e-commerce sector, it has been confused with the number of purchases made on eCommerce websites

It cannot be summed up merely as the number of purchases
For example, the conversion rate can increase as a result of a user who:

• Tries a free demo on your site
• Requests information or quote

Is There a Single Conversion Rate or Several Conversion Rates?

It all depends on the nature of your project and the results you want to achieve
Depending on the complexity of your customer's experience, the amount of conversions to be calculated and optimized may vary
CRO consultants identify these conversion rates accurately
Their analysis helps you improve them in a significant way

Is the Conversion Rate Taken Into Account by Google to Index Your Website?

The answer is no
And it's not us saying it, it's John Mueller, an analyst and spokesman for Google
According to the Google Analytics specialist, the search engine would indeed be unable to evaluate the conversion rates of the websites it hosts on its SERPs

Now, this is where you need me
A CRO Conversion Consultant will perform tests and help you set up conversion tracking so you'll know how many of your website visitors are converting
This is a fundamental part of my conversion optimization services
I offer more data than Google Analytics can cover with my conversion rate optimization service
I’m ready to share valuable information that most agencies hide from their clients

Why is Conversion Rate Optimization So Important?

Since the conversion rates recorded by your website are officially not considered by indexing robots, why are they so important?
First of all, because they reflect the power and quality of your site
A high conversion rate tells you that Internet users are impressed by the user experience you offer them, both from the point of view of the commercial offer and that of the content or navigation
After lead generation, aim for positive usability testing
Ultimately, a quality website implies good search engine positioning
The circle is complete!
Second, the conversion rate is important because a high conversion rate in your conversion funnel means that your site is profitable
And while this is particularly true for e-commerce sites, professional blogs and showcase sites for freelancers are not spared
Whatever the nature of the conversion of the Internet user, its rate reinforces the actions taken to impress clients even more
SEM specialists make sure that trust is being built towards your business

Conversion Rate Optimization Boosts SEO

People often consider Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO) as separate or even opposing disciplines

Where an SEO specialist might want a landing page that has long content and lighter images, a CRO strategy specialist might want shorter, punchier text with large, beautiful images
There is a difference in their roles: SEO specialists focus on how to get visitors to the site, while CRO consultants focus on how to get visitors to buy

In practice, the two disciplines cannot work as isolated entities
For a website to be truly successful, search engine optimization and conversion rate optimization must complete each other
A search engine optimization campaign will make you more visible, but will not necessarily bring you more customers
CRO tools will address this problem, but will only do so once you gain that traffic

Here’s the difference between SEO and CRO in a nutshell: SEO experts get you leads, CRO specialists convert the leads
Different goals, combined efficiency, guaranteed results
The SEO specialist gets you traffic, but the conversion rate optimization specialist turns that traffic into customers

It's not the volume of traffic that matters for your business, but the quality of that traffic