Your reputation is an invaluable resource
It takes years to build a strong reputation and just minutes to lose
Anura protects and improves your brand reputation and value by guarding your site against fraudulent traffic and the negative impact that results

Protect against bots, competitor fraud, and click farms that drain your advertising budget leading to poor conversion rates and wasted marketing resources

Chargebacks are a risk to your merchant account and can damage your reputation
Chargeback processing takes significant time, causing financial loss, payment of commissions to illegitimate affiliates and even loss of inventory

Lead generation fraud is caused by invalid traffic (IVT) using bots, malware, and human fraud farms to fill out forms using real information to bypass detection
Identify bad leads BEFORE you call them

Programmatic advertising has the highest rate of fraud at 40-50% on average
Fraudsters take advantage of non-human involvement and deploy sophisticated methods to steal your marketing dollars

Automatically hide ads from fraudulent visitors on popular platforms and social media sites
No need to apply for refunds because your ads are only shown to real people

The #1 driver to TCPA class litigation is directly related to bad leads
Reduce TCPA risks by eliminating fraudulent leads

Correctly identifying fraudulent activity provides a truer perspective on your campaign performance
Making data-driven decisions based on accurate data will drive more conversions and ultimately increase ROAS (return on ad spend)

Reduce Wasted Ad Spend

Reduce wasted ad spend by eliminating fraudulent activity
Free up your sales team to spend more time with real prospects and less time chasing fake visitors that won't convert
Save the wasted ad spend or reinvest it in real people to see a boost in ROI

Protect Your Brand Reputation

Brand reputation takes years to build and moments to destroy
Anura protects against fraudulent activity that can destroy your brand reputation, cause future sales loss, waste company resources, and decrease company morale

In-App Mobile Advertising Fraud: What You Need to Know

How to Tell If Facebook, Instagram, or Tik Tok Bots Are Following You

The Neglected Impact of Ad Fraud: How It Affects Your Team

Ad fraud can have a lot of negative impacts on a business
In addition to the wasted ad spend used on fraudulent

Playing Hide-and-Seek: IP Masking, Residential Proxies, and Internet Anonymity

Let’s face it, most of the time craving anonymity in cyberspace is an indication of nefarious intent
We’ve discussed

Rewriting Taylor’s Lyrics, “[Ticket Bots Are] Why We Can’t Have Nice Things”

When there are only 2
4 million winners—a
k
a
, Taylor Swift’s Eras Tour ticket buyers—who actually got tickets after a

How to Protect Yourself on Programmatic Mobile Ad Platforms

Programmatic mobile ad platforms are an incredibly pervasive tool for modern marketers
They allow companies to

How much of your traffic is fake?

Experience the power of Anura and discover just how much fraud you have with a free trial!