Anura.io

Anura.io provides software that detects fraudulent web traffic. It identifies bots, malware, AI-assisted fraud and human click fraud, so that advertisers and site owners can see how real visitors behave. The company says more than two million domains use it.

What Anura.io offers

• Ad fraud detection — flagging bad visitors so campaigns are judged on real people.
• Lead and affiliate protection — spotting invalid traffic in lead generation and affiliate programmes.
• Chargeback and fraud reduction — cutting the cost of fraudulent orders and commissions.
• Traffic quality audit — an assessment offered to prospective clients.
• Reporting and analytics — clearer campaign data on return on ad spend.

Who it works with

Marketers and site owners across industries and channels, working with any advertising platform.

Key facts

• Scale: used by over two million domains, as stated
• Accuracy claim: the company states a 99.999 percent accuracy when labelling visitors as bad
• Resources: offers a free guide to ad fraud