Leadit Marketing

Leadit Marketing is a marketing agency focused on B2B software-as-a-service and other technology companies. It helps their marketing and sales teams plan campaigns, generate leads and build repeatable processes. Its material centres on go-to-market strategy and performance marketing.

Services

• Market research and planning: insight work used to set goals and spot new opportunities.
• Marketing strategy and messaging: value propositions and persona-based positioning.
• Digital and social media marketing: campaign planning, media selection and execution.
• Branding, creative and web design: visual identity and website work.
• Partner marketing: programmes run with channel and technology partners.
• Marketing automation: lead tracking, scoring and follow-up systems.

Clients

Fast-growing SaaS and tech firms, at any stage of maturity. The agency uses a custom playbook meant to line up marketing, sales and customer experience.

Key facts

• Focus: B2B SaaS and technology
• Method: test-and-learn campaigns with reusable planning and evaluation templates
• Team model: flexible marketing department structure, mixing in-house and outsourced skills