Gloam

Gloam, written GLOAM, is an augmented reality studio that makes branded AR filters and WebAR experiences. It works for brands and agencies in the UK, the US and elsewhere, and has produced more than 120 brand AR campaigns.

What Gloam offers

• Social AR filters — branded filters for Instagram, TikTok, Snapchat and Facebook, from concept through full 3D production.
• WebAR — browser-based AR experiences that do not need a social app.
• AR games — interactive filters such as blink games, basketball shoot-outs and platform games for campaigns.
• Try-on and product lenses — for example a try-before-buying Snapchat lens for a smartwatch.
• 3D modelling and animation — assets built from scratch in Blender, with animations and audio triggered by taps.

Who it works with

Its portfolio includes work for Google, LEGO, the NBA, ESPN, Nissan, Hitachi, Marks & Spencer, Parlophone Records for Gorillaz, the charity Tusk and the Roy Castle Lung Foundation. It also works through agencies such as Seven League and Shelton Fleming.

Key facts

• Markets: UK, US and worldwide
• Partnership: official Snapchat partner
• Campaigns: over 120 brand AR campaigns
• Sustainability: carbon-offset AR filters