Generation Media

Generation Media plans and buys media for brands that want to reach children, young people and families. It works across several sectors and territories, combining media strategy, content and technology, and it runs its own tools and research systems to shape campaigns.

What Generation Media offers

• Media planning and buying — strategy and purchasing for 360-degree campaigns across traditional and digital channels.
• Digital-first tools — a proprietary suite used to plan campaigns and choose between the many digital options.
• Content production and distribution — creating content and placing it across multiple media outlets.
• Insight and data analytics — data science applied to improve marketing performance.
• Budget advice — guidance on where media spend is likely to work hardest.

Who it works with

Its clients include brands targeting young audiences, and it says it has brought several global video game launches to market. Client comments describe the team as working like an extension of in-house marketing, with specialists in separate fields rather than a single account manager.

Key facts

• Leadership: Dean Weller, CEO
• Audience focus: Children, young people and families
• Content: Runs the Generation Media Coffee Break podcast and has taken part in KidsCon panels on brand safety