Gataria

Gataria, which trades as Gataria Filmes, is a video production company and consultancy based in São Paulo, Brazil. It organises audiovisual projects either on its own or together with directors, agencies, brands and digital media outlets, and it also advises production companies on how to run their work.

Products and services

• Talent curation: assembles a crew for each project from a flexible network of freelance professionals.
• Project production: manages a shoot from start to finish, coordinating the teams and communication between all parties.
• Consulting and structuring: designs internal processes for producers, brands and companies, trains teams and sets up longer-term video operations.
• Budget management: prepares production budgets that balance creative ambition with what a client can realistically fund.
• Brand films and commercials: started with documentaries used in brand planning, then moved into manifesto videos, digital commercials and films for television.

Customers and markets

It serves advertising agencies, brands, directors and digital media companies that need a production partner.

Key facts

• Based in: São Paulo, Brazil
• Founded: 2013
• Founder: creative producer Mariana Sierra, trained in film direction, with earlier roles at VICE Brasil and the Sunset digital agency
• Language: site in Portuguese