Defiant Digital

Defiant Digital, which now trades as Defiant, is a creative performance agency that makes advertising content and manages paid growth for direct-to-consumer brands. It brings performance marketers, strategists and creative staff together in one team, with its own studio and production house, and says it has produced more than 185k creatives for over 300 brands.

What Defiant Digital does

• Ad creative production: high volumes of statics, motion and user-generated content ads for testing and scaling.
• Paid media management: Meta and Google campaigns, with retargeting to bring visitors back.
• Conversion work: landing pages, offers and conversion rate optimisation across the funnel.
• Email and SMS retention: automated flows that turn first-time buyers into repeat customers.
• Reporting: custom dashboards tracking agreed growth metrics against contribution margin.
• Search engine optimisation: organic search work, offered as part of its full-service scope.

Who it serves

Defiant targets fast-growing DTC brands that already have a product with proven demand; past work includes a meal subscription brand.

Key facts

• Brands served: over 300
• Creatives produced: more than 185k
• Services model: acts as an outsourced creative and growth team