Cyberlogical Ltd

Understand who your (best) customers are, or could be, what they are doing, why they buy from you (and why they don’t) Is a critical first step at the heart of a successful web optimisation strategy

Get them to your website

Very few digital customer journeys start out on your website Most have been somewhere else first Getting the right people to your website is vital if you are going to have a chance of converting them to customers

Help you convert them

Digital decision making is typically measured in seconds The right information at the right time is critical to ensuring that once you have your visitors on your website you can convert them to customers

Some of the organisations we’ve worked with

Where data meets design.

Working out what your digital visitors and customers are up to relies on having access to accurate data and using that data to make effective strategic decisions Our sister company Funnel Vision gives you the 360 vision of your customers sales and marketing journey we can use to deliver even better results

We’re chuffed to bits that Cyberlogical has been recognised as being amongst the Top-30 Marketing Analytics Companies in the UK in 2021 by DesignRush

Despite years working in user experience and digital marketing for decades, Dave Patterson admits its still easy to slip into making assumptions based on what he likes, rather than seeking evidence about what the customer likes He presents 5 ways of minimising this problem We could write at length about what makes a good data strategy, in this article Daryl discusses the top 5 points a data strategy should include

Whether it is the first time they discover your organisation or the final touch point before becoming a customer, your digital presence will play an important, sometimes key, role in your customer's journey