chain relations

Chain Relations is an online marketing agency with offices in Frankfurt am Main and Leipzig. It works for business-to-business companies that sell complex products with a long buying process. The agency aims to help clients understand how their buyers decide and to tune their marketing to that behaviour.

Products and services

• Demand generation: building interest and enquiries among target buyers.
• Account-based marketing: focused campaigns aimed at chosen accounts.
• Content marketing: content planned around what customers research before buying.
• Strategy and customer surveys: research to shape the marketing approach.
• Sales enablement: new ways of supporting the sales team.

Customers and markets

B2B providers of products and services that need explaining, including software firms. Clients include companies wanting to rebuild marketing that has stopped making progress.

Key facts

• Based in: Frankfurt am Main and Leipzig, Germany
• Managing director: Torsten Herrmann
• Working style: the managing director stays involved in projects
• Language: the website is in German