Caroline Law FCIM

Strategy planning and coaching for growth-minded leaders

Caroline Law FCIM is a business growth specialist based in the United Kingdom, offering strategic planning consultancy and executive coaching and mentoring since 2009. The practice describes its purpose as challenging current thinking to achieve sustainable growth. It says it has more than 15 years of experience across a range of sectors, including engineering, professional services, leisure, technology and manufacturing. Its background includes marketing and business work in business-to-business and business-to-consumer settings in the UK and overseas, and a long-standing focus on strategy and planning.

Strategic planning that a team can deliver

Planning work starts with an initial meeting in which the consultant listens to learn about the people, culture, objectives and aspirations of the business. The practice then builds an integrated strategy and plan that the team can execute, with clear milestones so that progress and results can be measured. It says well-considered planning can refine processes, maximise efficiency, identify new opportunities and build a sustained competitive advantage, and that it also removes wasted resources. It helps set up communication systems across a business that fit its existing infrastructure, which the practice says keeps staff on track and supports an open culture.

Coaching and mentoring for leaders and teams

The coaching work includes one-to-one and small group programmes for executives, senior managers, managers, emerging leaders and high-performing teams. The practice works with individuals to uncover what motivates them and how to use that motivation at work. It draws on DISC behavioural profiling and Emotional Intelligence (EQ) tools, in which the consultant is an accredited practitioner. It describes the value of an outside perspective, which can be fresh and free from preconceived ideas. There is no fixed format, and each programme is tailored to the client's goals, with a shared purpose agreed at the start.

Sales, marketing and customer relationship work

Beyond general planning, the practice supports sales and marketing work. This includes helping business leaders define and recruit sales and marketing resource, coaching sales managers and directors on accountability, and co-producing sales and marketing strategy. It also covers customer relationship management strategy aligned with marketing and overall business goals, and lead generation strategies intended to produce relevant enquiries from a target market. The practice says it measures results, reports on impact and provides feedback along the way.