Blue Seven Content

Blue Seven Content began as a specialist in written content for law firms and has since widened into SEO and content marketing. Its co-founders, Allen Watson and Victoria Lozano, still treat legal marketing as the core of the business, and the agency now also takes on professional service firms, general businesses and marketing agencies in the United States.

Products and services

• Law firm content: practice area pages, landing pages, blog posts and FAQ pages written for legal websites.
• SEO and search strategy: planning for organic rankings, local search and visibility in AI-driven search answers.
• Content for other sectors: SEO copy for businesses outside the legal field.
• Video scripting and production: scripts and video marketing to sit alongside written pages.
• Graphic design: visual assets to support the content programme.
• Spanish content: translation of English material into Spanish.

Clients

Law firms remain the main client group, joined by professional service firms, other businesses and agencies that resell content. Work can be ordered as single pages or as one-off and monthly bundles of practice area pages and blogs.

Key facts

• Based in: United States
• Founders: Allen Watson and Victoria Lozano
• Writers: native English speakers holding college degrees, all with experience of legal writing
• Approach: research and strategy come before writing, with human writers rather than bulk automated output