Blecher Digital Marketing

Blecher Digital Marketing is the consultancy of Sarah Blecher, a marketer based in Connecticut who helps small businesses and startups work out how to market themselves. Her approach centres on how feelings and emotions shape buying decisions, and on finding what a business's audience actually values about it.

Products and services

• Custom marketing plans: plans that set out exactly what a small business should do and how to do it.
• Messaging and story: shaping a brand story and offer around what customers value.
• Channel guidance: advice on websites, social media, digital ads and search, and where messages should appear.
• Introductory calls: a short no-obligation call to discuss a business's marketing.

Who it works with

The consultancy serves startups and small business owners who lack the time to learn marketing or the budget to hire a marketer. Testimonials come from a meal-service founder and the head of a publishing press.

Key facts

• Based in: Connecticut, United States
• Founder: Sarah Blecher, a filmmaking graduate of NYU
• Background: early work at Ogilvy and Mather, then 16 years running a production team at a New York digital agency, where she became a partner
• Mentoring: volunteer business mentor with SCORE