Big South

Big South is a design-led agency working from Ängelholm and Malmö in Sweden, with a presence in Japan as well. Its focus is how a brand looks and feels and how it shows up online, and every project starts with getting to know the client in depth.

What Big South does

• Brand strategy: interviews with key people plus a study of the market and competitors, which produces positioning and core messages.
• Visual identity: a look for the brand that reflects what the business really is.
• Communication: print, campaigns, film, social media and events that carry the strategy into practice.
• Websites: sites built from scratch for each client, with no templates.
• Digital presence: online work tied closely to the brand.

Clients

Its case studies include Findus, for which it created a campaign, festival presence and cookbooks; Scandinavian Cosmetics, which it moved from distributor to a brand with its own identity; and 4P-släpet, a trailer maker from Åsele in northern Sweden.

Key facts

• Based in: Ängelholm and Malmö, Sweden
• Also present in: Japan