BelMarketing Design Studio

Branding that lines up with how a firm is marketed

This small branding and marketing practice works for purpose-driven professional service firms, from accounting to law. Its starting point is a problem the studio says is common: a firm's logo tells one story, its website a second and its content a third, so prospects who give a firm only seconds of attention do not know which to believe and may pick a competitor. The studio sets out to bring these into one clear story that a firm can use across its marketing and sales.

Three parts that work together

The studio's method, which it calls the Captivation Key, joins three elements:

• A clear brand story: a simple account of what the firm does, who it does it for and why, which the studio says can improve marketing, sales and employee retention.
• A visual brand: the logo, colors, typography and imagery used across the website and social media, so the right audience recognizes the firm.
• A marketing system: a setup for attracting suitable prospects, nurturing leads and converting them, with tracking inside the HubSpot platform.

The studio's argument, based on about ten years of experience, is that a good logo or website on its own is not enough to move revenue, and that all three have to point the same way. It also says every firm is different, so a program that suits a large accounting firm may not suit a small law firm elsewhere, and that cookie-cutter marketing therefore falls short.

How an engagement begins

The first step is a complimentary Clarity Call, where the studio discusses a firm's business goals and assesses the results of its current marketing. A custom plan follows, built on a report that highlights opportunities for improvement and sets out how to fix them. The studio says the plan can be carried out by the firm itself or by the studio. A short online quiz produces a custom report about the customer journey, and a free masterclass series on building a business foundation is also offered.

What the studio says it aims for

Its stated goals for client firms are greater clarity and alignment, increased revenue and profit, and a bigger purpose and impact. The studio says clearer messaging backed by automated marketing attracts better clients each month.

BelMarketing Design Studio is a small branding and marketing practice run by Ali J. Taylor. It works with professional service firms whose logo, website and content send mixed messages, and helps them line up their story, look and marketing so prospects understand what they do.

What BelMarketing Design Studio offers

• Brand messaging: a simple core story about what a firm does, who it serves and why, for the whole team to use.
• Visual identity: logos, colours, typography and imagery applied across the website and social media.
• Marketing systems: lead attraction, nurturing and conversion set up and tracked in HubSpot.
• Clarity Call and custom plan: an initial call on goals and current results, followed by a report showing where marketing falls short and how to fix it.
• Masterclass series: a training series on building a business foundation.

Who it serves

The studio focuses on purpose-driven professional service firms, such as accounting and law practices of different sizes. Clients can make the changes themselves after the plan or hire the studio to carry them out.

Key facts

• Founder: Ali J. Taylor
• Experience: around ten years in branding and design
• Method: the Captivation Key process, combining story, visual brand and marketing system
• Platform: HubSpot