Bear Icebox Communications

Bear Icebox Communications is a public relations agency that ties its campaigns to measurable business returns. It uses what it calls a design-build PR process, guided by a nine-step ROI framework covering messaging, reach, content reuse, team organisation and lead generation.

What Bear Icebox Communications offers

• Media relations: earned coverage in national and trade publications.
• Thought leadership: positioning clients as authorities in their field.
• Reputation protection: managing and defending a brand's public image.
• Launch and expansion PR: campaigns for new products, markets and growth.
• Research and industry reporting: reports that give clients material for coverage.
• Content repurposing: reusing campaign content across channels.

Clients

The agency works with professional service firms, manufacturers, transportation technology companies, franchises, food and hospitality businesses and consumer brands. It says it has served clients from more than a dozen countries.

Key facts

• Network: US partner in a global PR network and a member of Unified Strategies PR, with more than 100 PR partners worldwide
• Recognition: three-time Inc. Power Partner winner
• Method: nine-step ROI framework