Agile Product Marketing Group

Agile Product Marketing Group is a B2B marketing consultancy centred on buyer personas. It researches who a company's buyers are, what problems they face and where they look for information, then helps sales and marketing put those findings to work.

What Agile Product Marketing Group offers

• Buyer persona research: profiles of target customers, their problems and the competitors they weigh up.
• Messaging: tailoring content and messages to each persona.
• Campaign targeting: placing content in the channels where prospects spend their time.
• Lead nurturing support: using persona insight to make follow-up with prospects more relevant.
• Sales and marketing alignment: building personas into existing workflows and systems so both teams chase the same buyers, and refining them over time rather than as a one-off report.

Who it serves

The consultancy works with B2B companies aiming to grow their sales pipeline, and offers an initial consultation.