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Commercial Insurance Software

Novidea

Cloud insurance management platform on Salesforce for brokers, MGAs and coverholders

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About Novidea

Novidea is an insurance management platform built on Salesforce. It is aimed at brokers, managing general agents (MGAs) and coverholders, and covers the front, middle and back office on one system.

What Novidea offers

  • Distribution lifecycle management — handles the work from quotes and upselling through to accounting and claims.
  • Customer and data views — gives a single picture of customers and stakeholders, with data reachable from any device.
  • Cloud-native service — users do not run servers, apply software updates or manage backups.
  • Open API — extra functions and services can be added as a business grows.
  • Configurable workflows — workflows and automations can be adapted to how a firm operates.

Who it works with

Brokers, MGAs and coverholders, including London Market firms. The platform is meant to let a firm add new lines of business, divisions and countries.

Key facts

  • Platform: built on Salesforce, with access to the Salesforce AppExchange
  • Delivery: cloud-native software

Profile written by TrustList from the business's own published information, Oct 2026.

What the business tells TrustList

Delivery
SaaS (cloud) evidence sent

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