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Artificial Intelligence Company

Black Swan Data

Data science firm predicting consumer trends from online conversations for consumer goods innovators

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About Black Swan Data

Black Swan Data is a data science company that uses AI to turn social data into predictions about what consumers will want next. Its website says it is joining forces with Mintel.

What Black Swan Data offers

  • Innovation platform — consumer-led evidence for each step of new-product development.
  • Trend prediction — monthly updated consumer trends drawn from millions of online conversations.
  • Category insight — growth drivers and opportunities for a product.
  • Concept and claims guidance — ingredients, claims and communications likely to engage buyers.
  • Fethr — a sister arm combining connectivity, data and analytics for airline passenger experience.

Who it works with

Consumer packaged goods firms. Earlier text names PepsiCo, Unilever, Danone and Mondelez.

Key facts

  • Founded: 2011
  • Offices: UK, Hungary, USA and South Africa
  • Prediction check: staff review forecasts monthly against real results

Profile written by TrustList from the business's own published information, Oct 2026.

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