Gexpo

• Interactive & promotive activities

Event Execution & Production

When it comes to event management and creation, we offer an integrated system of services that meet all of our client’s needs and requirements

This is a spacer This is a spacer This is a spacer This is a spacer This is a spacer This is a spacer This is a spacer This is a spacer This is a spacer This is a spacer This is a spacer This is a spacer When planning the logistics behind any event, as well as its implementation and control, careful organization that considers the aspects of each program and place of stay are critical to the success of the event

• Visa, flights and transportation Crowd Management is an essential part of events Whether it’s a small or large event, we make sure the event runs smoothly from start to end to the highest standards

• Hi-tech Surveillance (Geofencing, RFID, Heat Maps)

• Crowd Consultancy & Planning

• Ushers & cleaning services

• Control rooms & wireless communication

• Registration & ticketing systems

Media & Public Relations

We have a network of top media contacts and authentic influencers We create disruptive media campaigns, engineer your social media strategy and enhance your brand image Our extensive database of clientele is an asset that adds value to the success of our events

• Access to VIP clientele and database
• Advertising and informative coverage
• Public relations activities for companies
• Traditional and digital public relations management As a senior executive in the beauty and wellness industry, Salwa AlRashid, holding a degree in business management, is the driving force behind Gexpo and its parent company Innovative Code

As CEO, Salwa is proud to lead the growing and talented team responsible for the success of the company with more than 19 years of experience as a senior executive, Salwa is known for her strong business ethics and executing insightful strategies that drive business success

When Salwa isn’t hard at work growing Gexpo, you can find her spending quality time with her family: Her biggest passion Highly regarded for her refined taste and knowledge in the fashion world Ghada AlRashid is an entrepreneur and a management professional who has started multi-disciplinary companies locally and internationally In no time she was known as the first arab woman to launch her fashion brand in a European market

After graduating from London with two masters degrees, MBA and MA in marketing management, she spent her time traveling the world as an avid explorer ever curious to discover the latest influences and trends This led her to expand her 15 years of expertise in various fields She started striving on building creative and innovative concepts and businesses

Currently The Chief Operating Officer, Ghada played an integral role in creating the identity and approach, securing the company’s place on the map as one of the leading event companies in the region and a pioneer in the field of entertainment in Saudi Arabia

Sara AlRashid, a Saudi born architect, holds two graduate degrees from Chelsea University of Arts of London and from Westminster University in Spatial and Interior Design In one of the programs she attended she specialized in design and research on Saudi heritage and architecture Upon graduation, Sara joined the ranks of the World-renowned award winning luxury interior design firm 1508 in London

During her time there she was part of the teams in charge of designing major residential and hospitality projects In 2018 she decided the time had come to open her own practice at the center of Saudi Arabia in Riyadh She was since worked in different capacities on numerous projects varying from hospitality to exhibition space design to commercial to residential located across the kingdom

Having always had a passion for collecting contemporary art, a skill she perfected throughout the years by extensively travelling to the different art capitals and attending major industry events, seminars and exhibitions, her practice offers art procurement amongst its many design services

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