FIRST

FIRST is a global brand experience agency that brings brands and people together. It builds creative, connected events and experiences, and it describes its work as telling stories that link people to major brands.

What FIRST offers

• Brand experience events: creative events that bring brands and audiences together in person.
• Experiential marketing: campaigns built around experiences that people take part in.
• Retail activations: a retail district built around an NBA event in China for Sands, shown on its site as an example of its work.

Clients

The agency says it works with major brands. Its site shows the NBA Sands China Games retail district as one of its examples, and it describes its work as connected experiences that bring people closer to the brands involved.