Anita T

Anita T is an independent marketing and brand strategist based in Melbourne. She works one-to-one with business owners whose marketing no longer matches the quality of their service, repositioning them to win larger clients and better-value work. Her advice is agency-neutral and covers both traditional and digital channels.

What Anita T does

• Market research: customer interviews and market analysis to find gaps and priority opportunities.
• Marketing strategy: defining market position, choosing priority channels and setting up proper tracking.
• Brand and implementation: building a brand and marketing presence and launching the refined plan.
• Ongoing optimisation: monthly strategy support after launch.

Customers and markets

She works with established Australian businesses, with results cited in construction, health and professional services. Earlier work spans B2B and B2C small businesses, non-profit organisations and e-commerce retailers across Australia and New Zealand.

Key facts

• Based in: Melbourne, Australia
• Method: a four-phase repositioning process
• Coverage: Melbourne, Brisbane, Sydney, Adelaide and New Zealand