Lead Generation Services

Lead Generation Services is a business process outsourcing firm that generates sales leads by telephone and online. It works for organisations in Australia and the United Kingdom, both business-to-business and business-to-consumer.

Products and services

• Lead generation: builds a flow of qualified prospects for a client's sales team.
• Appointment setting: starts conversations with decision makers and books meetings.
• Fundraising: approaches possible donors through voice and digital channels.
• SEO: targets keywords to improve a website's place in Google.
• Social media management: creates, publishes and analyses posts.
• Virtual assistants: trained staff who take routine tasks off a client's plate.

Clients

The firm serves Australian businesses and charities, among them health insurance, energy and fundraising campaigns, as well as clients in the United Kingdom.

Key facts

• Technology: voice software that applies a local accent, scripted calls and a predictive dialler
• Approach: campaigns are built around agreed performance targets