Trūata

Trūata provides data management and analytics services built around anonymisation. Its aim is to let clients analyse customer data while protecting personal information.

What Trūata offers

• Anonymisation solution — independently anonymises client data and is designed to meet the high GDPR standard for anonymisation.
• Privacy-enhanced analytics — produces client-ready data, reports and model code.
• Separation of data — keeps personal data fully apart from anonymised data.

Who it works with

The service is designed for several sectors: banking and financial services, travel and hospitality, telecommunications, retail and automotive. Clients can analyse both consented and unconsented user data in anonymised form.

Key facts

• Focus: privacy, GDPR compliance and data monetisation
• Responsibility: the company carries out the anonymisation process itself