The Data Appeal Company

The Data Appeal Company turns online feedback and location data into insight for organisations. It now offers destination intelligence for tourism, following the integration of Mabrian's travel intelligence.

What The Data Appeal Company offers

• Sentiment intelligence — scoring of human feedback and experiences.
• Destination intelligence — data on demand, air connectivity, hotels, short-term rentals, spend, events and mobility.
• AI insights assistant — a generative AI helper for analysing data and spotting trends.
• Dashboards — a visual set of key indicators, with set-up quoted at six weeks.
• Data API — location, sentiment and market data that can be fed into other products.
• Tourism advisory — an expert team that guides destinations through the process.

Who it works with

Its main audience is tourism destinations, though the methodology can be applied anywhere in the world.