OptioPay Group

OptioPay Group is a Berlin fintech company that runs a managed platform for rewarding customers who agree to share their data. Businesses use it to run targeted offer campaigns that aim to build loyalty and learn more about their customers. It also began with payments, processing payouts from companies to employees or customers.

What OptioPay Group offers

• Reward campaigns — targeted offers that aim to raise loyalty and customer lifetime value.
• Managed platform — hosted and run by OptioPay, so the client needs no technical implementation of its own.
• Data insights — findings from consented data for personalisation, targeting and market research.
• Partner deals — offers drawn from online and offline partner brands.
• Marketing payouts — payment processing with a choice of payout options for recipients.

Who it works with

Companies that want to engage and keep existing customers. Customers take part only after an explicit opt-in.

Key facts

• Based in: Berlin
• Regulation: registered with the German financial authority BaFin as an account information service provider
• Team: more than 50 people from 20 nations, per its earlier profile