Intlum Technology

From Kolkata web studio to ad-tech positioning

Intlum Technology is a Kolkata company that presents itself as an offshore IT firm serving start-ups, mid-sized and large businesses around the world. Its home page currently carries the label of a next-generation ad-tech company, promising simpler media buying through automation, transparency and AI-driven results. The pages describing the rest of the business are still those of a web design and development studio, and they set out most of what the firm actually does.

Web design aimed at conversion

The design side is built around custom layouts rather than templates. The firm says its UI and UX designers try to balance creativity with usability so that a site keeps visitors engaged and moves them toward enquiry or purchase. Beyond layouts, it describes a separate conversion optimisation practice that uses surveys and audience research, design changes and A/B testing to change how visitors perceive and behave on a site.

Development: sites, apps and cloud software

Developers turn agreed designs into working websites and applications, with or without an open source content management system, and add bespoke functionality and back-end code. The listed work covers websites, e-commerce, web applications, mobile apps and software development on cloud platforms. The firm also mentions newer technologies such as the Internet of Things, chatbots and blockchain as part of what it can build.

Marketing and search

Its marketing work is described as sprint-based and driven by data, with digital marketers who review a site's information architecture, design, business type and target audience before turning it into a marketing tool. The services named include SEO, social media optimisation, online reputation management and pay-per-click advertising. The firm says it builds sites with search ranking in mind from the outset.

How it describes working with clients

The firm says it deals with each client individually and does not offer fixed pricing. It offers free consultation and guidance, including for owners with little technical knowledge, and its older pages say it provides a year of technical support at no charge and that it has more than ten years in the field. Its team is described as spanning UI and UX design, coding, web analysis, app development, project management and conversion work, from brainstorming through deployment, testing, delivery and support.

Origins

The about page tells a founding story of two friends who wanted a WordPress theme built, were disappointed by a Kolkata web design company, and decided to start a company of their own after failing to win investor backing at first.

Intlum Technology is a web and software company based in Kolkata, India. Its home page presents the business as an ad-technology company that automates media buying, while its about page describes web design, development and digital marketing work. It says it serves start-ups, mid-sized and large companies across the globe.

What Intlum Technology offers

• Web design: custom website designs and UI and UX design aimed at engagement and conversion.
• Web and app development: websites, web applications, eCommerce and mobile apps built to bespoke requirements.
• Cloud and software development: software development on cloud platforms.
• Digital marketing and SEO: SEO services and digital marketing campaigns.
• Ad technology: automated media buying with transparency, according to the home page.

Clients

Its website says it works with start-ups, mid-sized and large companies, including clients in many countries.

Key facts

• Based in: Kolkata, India
• Client types: start-ups, mid-sized and large companies