Data Sciences

We can help you identify and reach new customers, measure and track their activity, effectively engage them about your brand, and understand your success

• Corporate Whether it’s a corporate-backed social movement that you're building, or you’re looking to raise your brand affinity, our multidisciplinary team is here to help

Whether it’s a corporate-backed social movement that you're building, or you’re looking to raise your brand affinity, our multidisciplinary team is here to help

• Non-profit NGOs We help non-profit organizations across Canada raise funds and awareness, better understand their supporter motivations, and drive deepening engagement

We help non-profit organizations across Canada raise funds and awareness, better understand their supporter motivations, and drive deepening engagement

• Political We have the expertise and the experience to help our political clients understand and engage voters, motivate donors and supporters, and win elections

We have the expertise and the experience to help our political clients understand and engage voters, motivate donors and supporters, and win elections

Our focus is on developing productive relationships with our clients and offering integrated products and services in data science and engineering, digital and creative communications, and market research

• Data Science Our team can help you find insightful patterns in your data—and leverage them for better outcomes for you, your supporters, and your customers

• More Our team can help you find insightful patterns in your data—and leverage them for better outcomes for you, your supporters, and your customers

• Digital and Creative Our team delivers creative and digital marketing campaigns with advanced segmentation and automation that allow your data to drive results

• More Our team delivers creative and digital marketing campaigns with advanced segmentation and automation that allow your data to drive results

• Market Research Our baseline research, polling, and message testing take the guesswork out of campaign development and content delivery, ensuring you always put your best foot forward

• More Our baseline research, polling, and message testing take the guesswork out of campaign development and content delivery, ensuring you always put your best foot forward

• Non-Profit Solutions Raising funds and building awareness for non-profits

• More Raising funds and building awareness for non-profits

DS employs a comprehensive data-driven approach to advocacy and engagement campaigns We are able to provide research, data science and engineering, content development and online digital engagement management All designed to deliver actionable insights to direct next-step strategies for customer engagement and activation both online and offline

We come from an impressive array of successful marketing, political, and PR campaigns, in Canada and around the world

• Data Specialists Our numbers include talented former academics who now use their skills to collect, analyze and elevate our clients’ data

Our numbers include talented former academics who now use their skills to collect, analyze and elevate our clients’ data

• Researchers Our experts from a wide variety of academic backgrounds have a deep understanding of market research and public polling

Our experts from a wide variety of academic backgrounds have a deep understanding of market research and public polling

• Campaigners We come from an impressive array of successful marketing, political, and PR campaigns, in Canada and around the world

Our Greyhound Research Dashboard is now live!

The Greyhound project is a DS-led, always-running research polling project across Canada that allows to regularly ask Canadians about a variety of current events, understudied issues, and other research curiosities Greyhound is our space to innovate, contribute to public opinion research in Canada, and share our findings with a wider public

At this rate, we’ll need ten more federal elections to reach gender parity in Ottawa

Did you know that 70% of elected federal officials in 2021 were men? With more public calls for gender parity, why is this social change so slow to come? An experiment ran by DataSciences reveals that the Canadian public is open to electing women, but also less confident in female candidates' odds of winning their elections compared to men

Canada’s First Truth and Reconciliation Day

September 30 in 2021 marked the first National Day for Truth and Reconciliation in Canada (TR day) To gauge mainstream response to this new initiative, and to provide baseline data to track engagement over time, we asked a representative online sample of Canadians to tell us if and how they observed the day