C.R.Optimum Agency

Customers don’t just stumble into purchase decisions Buyers research, compare and test before engaging with a product or a service Your business will experience growth if you understand there are conversion points beyond the purchase transaction These points are Re-purchase, loyalty, and advocacy We are a team of sales, marketing, and technology professionals with more than 25 years of experience helping companies grow their revenue through channel development, marketing strategy, and execution of technology implementation

We have experienced firsthand, how companies spend money and resources trying to convert cold leads into sales with very low success rates

That is why we created C R Optimum We help SMBs companies in the US boost their revenue by understanding their buyer’s journey and optimizing the conversion rate throughout all costumer's touchpoints

We also help our clients expand their focus from first-time buyers to a more profitable loyalty and advocacy model

One of our consultants will meet with you to understand your brand, product, customer journey, touchpoints, and conversion rates We will also want to understand your sales metrics Which will include your closing rate, average ticket, revenue goals, channels, and product portfolio

With the information collected in the discovery session, our team will design a Conversion Rate Optimization campaign that will support your business goals We will define a baseline of conversion rate and we will present KPIs to measure our performance We will also help fill the gaps you have in your marketing playbook

Once our Conversion Rate Optimization campaign is approved, we will engage all the teams required to execute the different tactics of the playbook

We will develop an online dashboard where you will see the status of the Conversion Rate Optimization campaign in real-time

We will have a regular feedback session with you to determine the impact of the C R O campaign on your business and we will adjust the campaign execution according to your input

An expert professional with more than 20 years of experience generating revenue for companies in multiple verticals in the US They are responsible for making sure the C R O campaigns create a real impact on the client's sales channels They actively participate in the design and feedback phases to provide knowledge and expertise to continually improve the results of our campaigns

An expert professional with more than 20 years of experience creating and executing marketing plans for companies in the US across different verticals They are responsible for creating the C R O campaign playbook and metrics They actively participate in the design and feedback phases to provide knowledge and expertise to continually improve the results of our campaigns

An IT professional with more than 20 years of experience leading digital transformation projects for multiple companies in the US They are responsible for understanding the technology stack of the client and incorporating those tools into the C R O campaign They actively participate in the reporting phase to make sure the dashboards are delivering the information needed in the best possible way

A sales professional capable of presenting a product or service’s value promise and following a sales script with a high close rate They are responsible for the front-facing tasks of the lead maturation, such as customer pre-qualification, sales presentations, follow-up calls, and support calls They work in collaboration with the Account Managers to optimize the revenue of our client

A seasoned sales professional capable of leading teams to deliver or beat the revenue goals of our clients They are responsible for the client’s campaign performance They have to consistently manage and oversee all the team members to improve conversion rates through the lead maturation workflow

A marketing professional specializing in telemarketing strategies such as cold calling, scheduling, product support, data collection, and market research They are responsible for the voice-contact tasks of the lead maturation workflow and work in collaboration with the Account Executives to move prospects through the customers’ life cycle of the product

A marketing professional specialized in digital strategies such as content marketing, email marketing, online lead farming, social media marketing, and search optimization They are responsible for the digital tasks of the lead maturation workflow and work in collaboration with the SD Hunters to move the prospects through the customers’ life cycle of the product

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