Blackwood seven

• Make scenario planning and predictions
• Measure the sales impact from all business drivers

Real customers & real results

Improve Marketing-ROI with AI-optimized Media Plans

Optimize marketing and media plans in real time by employing HamiltonAI as a new marketing colleague We guarantee a significant business uplift from paid media investments when following the platform recommendations

The HamiltonAI platform analyzes, optimizes and predicts the business outcome of your marketing spend This is done at the very granular media publisher  level and not per channel Just like the analysis is performed following the entire customer journey, both online and offline! The platform will give you an easy overview of the sales impact for any given media plan Or if you wish to know the optimal media spend allocation to achieve a set sales target – that is also possible

With HamiltonAI you will be able to not only separate media effects on sales but also effects from a whole range of other important variables such as interest rates, pricing and PR, other products, distribution, competitive activity, the weather and even COVID-19 trends

Challenges Marketing Faces Today

Scattered and incomparable data combined with multiple dedicated tools to measure the impact of marketing activities are leading to spurious attribution and sub-optimization

Legacy systems, poor data governance, lack of data cataloging and standardized business glossary, makes it difficult to extract insights out of the data and be truly data driven

Without the ability to test effects from budget increase- or decreases and do real-time scenario planning – Agile decision making is done blindfolded

Focus on quarterly performance has led to over-investment in performance marketing at the cost of brand building – leading to high volume leads with poor quality

A New Approach to Marketing Attribution and Media Optimization

By providing actionable key business insights through continuously updated and calibrated models, HamiltonAI empowers marketing professionals to drive business impact through accurately, compliantly and rapidly attribute, optimize and forecast marketing performance across all media channels Get complete visibility of internal and external business drivers’ impact on sales and invest in the most efficient media mix

With HamiltonAI, we have developed a new generation of unified measurement models without the disadvantages of the previous models

The HamiltonAI platform factors in all relevant variables in quantifying and predicting business results

• Understand past performance of media investments at a detailed level
• Explain the effect of brand strength, competitors and macro-factors on your commercial performance
• Plan and simulate future media investments by predicting the impact on sales