Increasingly

Online merchants use Increasingly to lift average order value through product bundles, collections and recommendations shown on their own storefronts. The business was acquired by Searchspring to strengthen cross-selling for merchants.

Frequently bought together bundles

Bundles can be shown across a store, with the choice of AI-driven selection or manual control. When a bundle is not available, the tool can switch to recommendations automatically, so the shopper still sees something useful.

Collections and recommendations across the journey

Product collections are displayed at each stage of the shopper's journey. Recommendations help customers discover products and convert, and bundles and recommendations can switch dynamically as stock levels change.

Out-of-stock pages and bundle ads

Out-of-stock pages can be turned into sales by showing bundles and recommendations based on stock availability. Bundle ads are automated and can be placed at the opening of a shopper's path to purchase, while the tools can block competitors from appearing in search listings.

Technology and commercial model

The company uses neural networks, natural language processing and computer vision models in its technology. It does most of the implementation work itself, so clients need little technical resource, and installation can start with an on-site tag. Pricing is either paid on performance or as a fixed monthly licence. The business reports an average of 15 percent more revenue and 33 percent higher average order value for the clients it serves.

Results from named case studies

Case studies cited by the business include Samsung, where sales rose by 44 percent, bareMinerals, where average order value rose by 39 percent, and City Plumbing, where it rose by 81 percent. A case study for Travis Perkins reports 133 percent higher return on ad spend.