GFDS

FUTURE IS OURS

LET'S DESIGN IT TOGETHER! Virtual Reality is everywhere again, and that’s a problem Almost immediately after the new trend began, people started shopping 360° immersive video as VR It is not “Surround” movies are marketed as VR They are not “VR Storytelling” is a misnomer; it is not structurally VR “Second Life” is described as VR It is not When the term is appropriated, its meaning disintegrates Last time around, the same effect spread out across media types that are not VR There is no such thing as “desktop VR ” The application of the term “VR” to a CAVE experience is questionable When we use the term just because it’s sexy, its meaning spreads like an oil slick over our media and dilutes it such a degree that we no longer know what it means — think “turbo ” Zorlu Center, Teras Evler 046 Levazım 34340 Levazım, Beşiktaş Werken in de Burgemeester, Burgemeester Pabstlaan 10-231 XE Hoofddorp Netherlands