black.ai

black.ai is an artificial intelligence company that analyses footage from the cameras retailers already have. It started in 2016 as a research and development start-up and now sells retail analytics.

What black.ai offers

• Customer journey tracking — joins footage from several cameras into one view of how shoppers move.
• Conversion and layout insight — shows what drives sales and how product placement performs.
• Promotion measurement — indicates which campaigns lead to purchases.
• Loss prevention — helps staff investigate theft cases and spot behaviour patterns, with alerts.

Who it works with

Its customers are retailers, including national chains in the United States. It has worked with research bodies and manufacturers such as CSIRO, Microsoft, Volkswagen and Audi Research.

Key facts

• Founded: 2016
• Privacy: faces are blurred by default and behaviour is tracked rather than identities
• Certification: ISO 27001
• Accelerators: MAP and StartMate