Arjuna Solutions

Arjuna Solutions applies behavioural economics modelling and artificial intelligence to nonprofit fundraising. Its ExactAsk service calculates how much to request from each individual donor at each solicitation, using only the charity's own data.

Services

• ExactAsk: real-time ask amounts personalised for every donor, learning from each campaign.
• ExactDonor: targeting of the most promising prospects, while leaving out those unlikely to respond.
• ExactCadence: a product in development to optimise the campaign calendar.

Who it works with

Nonprofit fundraising teams. Models are built from each client's data with no pooling across organisations.

Key facts

• Approach: behavioural economics combined with AI
• Data policy: no co-ops or mixing of client data
• Sector: nonprofit fundraising