Elastic

Elastic is a business-to-business sales platform for brands that sell through sales reps and dealers. It handles the order process from catalogue to purchase and aims to give dealers an experience close to a consumer web shop. The stored profile names The North Face, Oakley and Hurley among its users.

What Elastic offers

• Catalogue builder — creates digital or custom catalogues for reps and dealers to browse.
• Online order entry — takes orders with live availability-to-sell figures and a connection to the brand's ERP system.
• Visual assortment planning — lets buyers lay out ranges and assortments on screen.
• Whiteboarding tools — a shared space for reps and dealers to plan together.
• Marketing asset reuse — pulls in a brand's existing marketing material so the B2B site feels like its consumer site.

Who it works with

Brands that manage wholesale relationships with dealers and field sales reps.