Xara GmbH

Xara is a software company whose current product automates marketing for real estate brokerages. It takes listing changes and turns them into ready marketing for agents, so brokerages need less manual design and posting work.

What Xara offers

• Listing marketing — listing updates from MLS feeds generate personalised marketing that goes to agents without them learning new tools.
• Auto-posting — scheduled posts and reels for agents' social media accounts, covering new listings, open houses, sold homes and local market updates.
• Virtual tours and videos — listing images become short property highlight videos.
• Agent onboarding — tools to equip new agents faster, with on-brand responses to personal requests.

Who it works with

Independent real estate brokerages, from small teams to firms with a thousand agents, mostly in the United States.

Key facts

• Software history: the company has developed software since 1981
• Product focus: brokerage marketing automation with an AI-driven workflow