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PAYBACK GmbH

Loyalty programme operator and multichannel marketing platform where shoppers collect points from partner retailers

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About PAYBACK GmbH

PAYBACK GmbH runs a multi-partner loyalty programme and a marketing platform based on it. Customers collect points from many partner companies in shops and online, and redeem them for vouchers, rewards or flight miles, or give them to charity.

What PAYBACK GmbH offers

  • Loyalty programme — points earned at many retail and online partners.
  • Reward redemption — vouchers, rewards, frequent flyer miles or charity donations.
  • Multichannel campaigns — messages sent across offline, online and mobile channels.
  • Marketplace — a newly announced online shop for products.
  • Seasonal promotions — campaigns such as the Joker points offer.

Who it works with

Partner companies use the platform to reach shoppers at the right moment. The programme operates in Germany, Italy, India, Poland and Mexico.

Key facts

  • Customers in Germany: over 35 million, per the group site
  • Countries: Germany, Italy, India, Poland and Mexico

Profile written by TrustList from the business's own published information, Oct 2026.

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