Lighting Beetle

Lighting Beetle, which also trades as LB*, is a design studio that helps organisations build digital products and services around what their customers need. Its work starts from customer research and carries through to design and business strategy. The site describes a team of 81 designers.

What Lighting Beetle offers

• Customer research — studies the people who use a product so that design choices rest on evidence.
• Digital product design — designs and improves digital products and product pages.
• Customer experience transformation — helps an organisation reshape its services around its customers.
• Retail solutions — designs services for retailers that want a stronger customer offer.
• Training — teaches customer experience skills and a customer-focused mindset to client teams.

Who it works with

The studio has worked in automotive, telecoms, insurance and e-commerce, and reports 33 case studies on its site. Its published articles cover topics such as product discovery and customer interviews.

Key facts

• Based in: Bratislava, Slovakia
• Team: 81 designers
• Sectors: automotive, telecoms, insurance, e-commerce