Lemon Advertising & Publishing

About Lemon Advertising & Publishing

Understand and adapt to your customers’ ever-changing needs

Who we work with

Brand & world leaders

Part agency, part consultancy, we work directly with brands big, small and starting up, to help unlock hidden value wherever we find it – in your people, technology and data We also work with modern governments in some of the fastest growing economies, keeping people safe, connected and happy

Top 5 global agencies

If you haven’t heard of us, you’ve probably seen our work We provide white label technology and digital marketing services to the top 5 global advertising groups

Make the right move at the right time Our signature workshops help you to quickly identify trapped value in your organisation, reach a Go/No go decision, and accelerate growth

We help you solve real problems

Find inspiration in our customer success stories

Converting virtual tourists to real-life adventurers

Meraas / Dubai Holding Visit Hatta hybrid app, designed and built by Lemon, became a one-stop information centre for tourists who want to discover and enjoy the natural beauty, adventurous spirit, and cultural heritage of the Hatta region It was an important steppingstone in building the region’s infrastructure for tourism and sustainable development

Precision marketing leads to record-breaking sales

Lemon designed an effective digital media strategy and developed a media plan to help Al Rostamani Travel execute a successful awareness and lead generation campaign in the most competitive season Hyper-targeting to a niche audience, the right platform, a carefully selected ad format, and real time optimisation generated a higher-than-expected return on the client’s ad spend

Helping people manage diabetes more easily (CGM)

By creating an optimised regional online presence and implementing a highly targeted and engaging media and content strategy, Lemon helped Abbott to connect direct-to-consumers for the first time in the Middle East Digital health is new for many people, and the campaign objective was to build a trustworthy relationship with Middle Eastern consumers to get people suffering from diabetes to try innovative diabetes management practices

IP & trademark management made simple

Abdul Latif Jameel Group (ALJ) To protect ALJ’s intellectual property interests globally, Lemon designed, built and successfully deployed an advanced, expandable IP and TM registration management solution The Lemon team shifted the whole TM registration journey from outdated excel sheets and emails to one role-based secure web application and dashboard that the client proudly called ‘the central source of truth’

Pandemic pivot shifts digital health offline to online

When Abbott’s brick-and-mortar sales of a life-changing diabetes management device were threatened by the pandemic, the Lemon team took control of digital marketing across the MENA region and delivered excellent conversion results Above all, they helped Abbott to embrace change by turning new consumer behaviour to their advantage and enhancing it with innovative digital solutions

Motor insurance in 60 seconds

Kamal Insurance, the first digital-only third-party motor insurance in the UAE, is an excellent example of how Lemon’s creativity, technical expertise and strategic thinking can radically transform customer experience, increase profitability and create competitive advantage for a business challenged by omni-present digital transformation

Using text-to-speech to unleash powerful insights

Insights App, a native mobile application with text-to-speech capabilities developed by Lemon for ALJ, has become a valuable platform to amplify content, engage with new audiences, strengthen internal culture, enhance ALJ’s brand image and build a community of investors that have the power to change the world

Online sales in a flash!

A customised Shopify-based easy-to-manage online store built for Luma, by Lemon, in a matter of weeks transformed a small family-owned start-up into a successful and growing UAE brand