Inizziativa Networks

From Sevilla in southern Spain, Inizziativa Networks brings together engineering, design and communication to produce web and mobile products.

Engineering, artificial intelligence and data

Inizziativa designs and builds secure, scalable web and app solutions, with client-side programming to accepted standards and advanced server technology behind them. Its AI and data work spans language processing, predictive models and robotic process automation. The team works as an extension of each client's own team, sharing knowledge across design, marketing and technology.

Design, communication and brand work

Design work includes information architecture, graphic design, branding, user experience and interface design, and messaging that connects people with the value a business offers. Responsive design makes each project work across desktops, tablets and phones. The studio's communication work pairs creative ideas with the technical side, so that a brand and its website are planned together.

Digital growth and search visibility

Growth services combine search engine optimisation and paid search, inbound marketing, email campaigns, monitoring reports on content, and social media applications. The company also works on search engine optimisation and marketing for web and mobile products, so that a client's site can be found, seen and converted.

Public and private clients in Andalusia

Clients include the Andalusian Sports Institute, the Caja Rural de Jaén foundation, VIME Hotels and Resorts, the University of Murcia and the regional government of Andalusia. Inizziativa describes its clients as organisations that bring sector knowledge while the company adds creativity and technology to digital projects.

Awards and programme status

Inizziativa reports that its Sweet Dreams app won first prize for a mobile app in the Google Android Developer Challenge 2, and that its GolfPlay app was a finalist in the first edition of the same contest. It also works as an official digitalisation agent under Spain's Kit Digital programme, having helped more than 200 companies with their digital transformation.