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Al Wadi Al Akhdar

Essmak is the perfect way for busy mothers to keep track of their kids’ belongings It is an online platform with an e-commerce experience, where users can easily create high quality personalized name labels that are perfect for all types of belongings Customizations can be made on many levels, colors, images, items, shapes, and content Thanks to Essmak, now mothers can create name tags for different occasions and belongings in a fun and enjoyable way with the kids

But Essmak did not always look like it does today after being developed by Ideatolife

The challenge faced by Essmak as an early startup was the technology, which was outdated and not very flexible when the designs need to be applied The infrastructure did not allow online customizations, many errors happened in the backend, and users usually got bored waiting for images to load for preview and simply stop using the website

After trying hard to enhance the existing website and not achieving the desired outcome, Stephanie Hannah, founder of Essmak, reached out to Ideatolife We developed the entire website from scratch with tight collaboration with external design company chosen by Stephanie in order to deliver just what she was hoping to achieve Our Agile development and close involvement with all stakeholders allowed us to deliver on time the best outcome expected

After all the work was done, Essmak founder has now at her hands:

• A flawless website which allows all customizations without a single lag or glitch
• Happy customers who can never get enough of the colorful and vibrant designs appealing to them and their kids
• A system composed of an administrator dashboard, user interface, and several integrations for payment and shipping which all function in a harmonious and complimentary manner
• A 24/7 dedicated support team working to better serve our valued client Stephanie Onlivery is an online delivery mobile application, where users can order from a wide variety of restaurants their favorite dishes and have them delivered fresh and tasty to their homes An impeccable service for the comfort of users After this startup kicked off with booming success, and remained the leader in the market for a while, their revenue started suddenly decreasing drastically raising many question marks that caused concern of the founder

This is where Ideatolife stepped in

The challenge faced by Onlivery was increasing market competition, a strong rival rose, and it was a matter of survival in a market where user-friendly experience is the essence

When Daniel Kofdrali, Founder and CEO of Onlivery met with us, he explained his pain to Ideatolife, and we saw that the best solution at that stage was to re-vamp entirely the frontend of the application applying the Design Thinking methodology, Ideatolife has managed to create the touch and feel that users were looking for Below were the results achieved:

• Increased count of users by 90%
• Increased user satisfaction by almost 120%
• Restaurants dispatch more orders through Onlivery
• Onlivery fleet tripled in number due to increasing demand Al Wadi Al Akhdar has been a leader in the food industry ever since 1979, and the brand has created grand loyalty from customers locally as well as internationally Their fresh and nutritious products are all over the shelves at almost every shop and supermarket, and are used in every Lebanese house’s meals and dishes

Switching from the traditional way of reaching their customers has become a challenge for  Al Wadi Al Akhdar, as they have built their trust with their customers, they want to keep up their expectations and be closer to them at the same time They came to Ideatolife looking for a modern way to provide a digital solution that will speak to the old clients who are loyal to their brand as well as the coming generation through a digital cookbook

What was Ideatolife’s solution: A flawless and extremely user-friendly mobile application as a cookbook that serves as a marketing tool promoting Al Wadi Al Akhdar products and bringing newest flavors to their customers The solution comprises of the below:

• A clean and simple mobile application, functioning on Android and iOS devices in English, French, and Arabic languages, catering to a wide array of audience
• A dynamic backend and Content Management System that allows Al Wadi Al Akhdar to manage their products easily and reflects their trustworthy quality