Hyper Media Labs

Hyper Media Labs, also known as HML, builds custom software for businesses ranging from startups to multinational companies. A large part of its work is online retail. For the retailer Metro Markets it created an e-commerce platform with a website and a mobile app, so customers can place orders online, along with a hotline portal through which its own call handlers take orders on behalf of shoppers as the call comes in. For Fresh Food Market, a gourmet supermarket, it built a high-end online store with a browsing and checkout flow designed to match the feel of shopping in the physical store.

Electricity and materials marketplaces

The company also builds marketplaces. Souq Kahraba connects companies in the electricity market with customers. Each company manages its products, data sheets and profiles in its own portal, while customers log in to browse and buy what they need. VNDR Co is a materials trading marketplace where registered buyers see a list of products with the technical information they need, presented clearly, and sellers manage their inventory and gain wider exposure for what they sell.

A development partner for new products

The firm works with startups that are turning an idea into a working product, and it also offers to join a client's own team as a development partner. Its stated approach is to customise each solution to the type of customer experience it has to support, whether the client is an early-stage business or a multinational. The firm presents its work as dedicated to turning startup ideas into thriving digital products, with a team the client can rely on through each stage.