Human Spark

Service design that maps every touch point

Human Spark applies strategic design for global enterprise clients. The firm brings research and design methods to bear on services, products, experiences and stories that affect both people and business results. Its work begins with understanding all the touch points required for a service to be delivered across a customer journey, and then creates connected, consistent experiences that make the exchange of value between people and systems simpler. The firm describes its process as iterative, with people kept at the center of each decision.

Product and interface design for single touch points

When the focus is a single touch point, whether physical, virtual or both, the firm applies high levels of intuitiveness, connectivity and consistency to the interface, the object, the packaging and the overall use experience. Its stated goal is to go beyond basic functionality to a product that is useful and that people come to love for the brand behind it. Experience design extends the same thinking across several channels, so that customers and users are delighted at each contact and the solution holds together as a whole.

Iterative research and storytelling for global clients

Human Spark's services include qualitative research and analysis, product and visual design, writing and communications design, and the implementation of its recommendations. Its storytelling work chooses the sounds, visuals and words that reach both the head and the heart of an audience, through the channels that suit each message. The firm says it rapidly tests assumptions, embraces some and rejects others, and then builds internal alignment around the solution that connects with the people it is meant to serve. Its clients are global organizations and forward-looking companies that want design to make a real difference. The firm also carries work through to communications design and implementation, so that research, writing and visuals reach the market in one consistent form.