HEPTA

Design built around how people use a site

HEPTA is a web design and development firm based in India. It describes its design practice as human-first and user-oriented, with interfaces meant to give brands a smooth experience across ecommerce stores, corporate profile websites and mobile applications. The firm says it keeps working on the experience after launch and measures how changes affect people over time, so that design choices can be checked against results.

Online stores that can grow with the business

The ecommerce work covers stores that are flexible, scalable and easy to manage, with design, usability, security and scalability considered together so that the store can meet future goals each quarter. The portfolio on the site includes an online store for a luggage brand with product options and a loyalty scheme, and a store for a gardening and seeds supplier. HEPTA also offers ecommerce consultancy, which it presents as help for businesses that want to streamline their operations and find a clear place in their market.

Donation and campaign platforms for non-profit causes

One of the projects described is an online donation and information platform for a leading Indian non-profit. Another is a commerce platform through which fans of a celebrity can take part in causes that the celebrity supports. Both show how the firm builds sites around giving, where visitors need clear information about what their money or purchase will support.

Corporate and product range websites

The firm also builds corporate profile websites and product range sites. Its named example is a site for one of India's large infrastructure groups, combining company information with the groups' range of work. These projects are presented as a different kind of build from the stores, with the emphasis on presenting a company's scale and reputation clearly.

Search visibility and written content

The SEO service aims to improve search rankings through onsite and offsite tactics. HEPTA says its team researches keywords suited to each business and works them into the site and its wider presence, so that the site is found by the people it hopes to reach. Content writing is offered as a separate service, with copy that explains a company's products and services clearly to customers.

Web, mobile and cloud operations

Web development covers a range of platforms built on current technology and scalable architectures, with the stated aim of driving traffic, generating revenue and increasing conversions. The mobile team builds native iOS and Android applications as well as hybrid apps, including editorial, consumer and ecommerce apps, and tests each one thoroughly after development. The DevOps service provides an on-demand engineering team for cloud infrastructure, targets high uptime while managing server costs, reduces friction between development and operations staff, and offers monitoring and protection against attacks.

Clients and reach

HEPTA works mainly with Indian consumer brands, non-profit organizations and infrastructure businesses. It also takes on overseas clients, and its portfolio includes a company based in the United States.