Golf Pulp Media

Golf Pulp Media works only within the golf industry, running email campaigns, social media activity and direct-response promotions for golf products and services. Its main channel is its own consumer email list of about 2 million avid golfers, which the agency describes as a built-in advertising platform. Because the list is built through relationships in the golf market, a client's message can reach players who are already engaged with the sport rather than a broad, general audience.

Campaigns written for golf audiences

Each email campaign is written for the brand and the audience it is meant to reach. The agency says it avoids one-size-fits-all work and tailors every campaign to reflect both the client's brand and its knowledge of golfer preferences and behavior. Its stated aim is high return: campaigns are designed to drive sign-ups and sales, and the agency looks for growth that shows in revenue as well as in visibility. Custom landing pages support each promotion, so a golfer who responds arrives at an offer built for that campaign.

Online communities and social promotion

Social work includes online communities built on Facebook, which hold golfers' attention around a brand over time. Promotions are designed as direct-response offers with a clear next step for the reader. The agency presents this mix of email and social activity as a single program, so each channel supports the others when a client is trying to grow its sales.

Managed marketing for golf businesses

The agency offers managed marketing, in which it handles a golf company's online marketing from strategy through to execution, so that the owners and their teams can focus on running the business. Clients range from startups to established brands selling golf products and services. The team's combined experience in golf-specific digital marketing is put at more than 35 years, and the agency reports ten years of building an online reach that it describes as large enough to drive online transactions.

Founded in 2007 with a golf-only focus

Golf Pulp Media has operated since 2007 and says its focus on one sport keeps it current with digital trends. It reports that it researches and tests new technology before recommending it, which means a client does not have to learn the business of digital marketing itself. The agency's website sets out quick wins alongside longer-term growth, and invites businesses of any size to request information about its turnkey digital marketing solutions through an inquiry form.