Freestyle

Digital products meant to deliver tangible business results come from Freestyle, a digital transformation agency. Its approach is to design customer-centred solutions from a business-first point of view, so that digital work supports the client's wider strategy, vision and goals. The agency says it has supported businesses with their digital transformation for more than 25 years.

Strategy and roadmaps

The first stage uncovers a client's challenges and opportunities and turns them into a roadmap towards the client's long-term business goals. The roadmap is meant to help a business realise its vision, and it keeps the approach agile, so the client can change direction without starting again.

Customer experience and brand

Freestyle creates digital experiences built on customer insight. These are designed to meet the needs of the audience and to champion the client's brand, so that the business stands apart and grows.

Technology strategy and legacy systems

The technology work sets out how a client's systems should align with its business goals. Much of it involves moving from legacy infrastructure to flexible, connected frameworks, including architectures such as MACH, which the agency has written about.

Building digital products

Freestyle designs and builds digital products and solutions. Its delivery model identifies opportunities quickly, tests theories through small bets and then builds only what has been shown to work, so the result is set up for the future.

Sectors and examples

Past work includes training for a sporting body's workforce during the pandemic, a booking tool for complex freight, and a roadmap for a membership organisation's digital services. It also connects sports communities through digital transformation and has written about how digital innovation is changing the travel industry.