Freestyle

Freestyle is a digital consultancy that plans and builds digital products with business results in mind. It has supported companies with digital transformation for more than 25 years, working in quick, small steps to test ideas before building them out.

Services

• Strategy: finding challenges and opportunities and drawing up a roadmap towards long-term goals.
• Experience design: digital experiences built on customer insight to support the brand.
• Technology strategy: moving from legacy systems to flexible, connected set-ups such as MACH architecture.
• Product build: designing and developing digital products and services.

Who it serves

Projects include training for the sporting workforce during the pandemic, a freight booking system, digital journeys for a membership organisation and work connecting sports communities. It has also written about the travel industry.

Key facts

• Experience: more than 25 years in digital transformation
• Approach: small, tested bets before full builds