Dot Think Design

Brand identity for independent hospitality properties

Dot Think is a branding and web design studio in Bridgeport, Connecticut. It takes a client's vision and turns it into practical goals for finding and converting new customers. One case study covers brand identity and ongoing support for a portfolio of independent hospitality properties, a sector the studio works in alongside non-profit groups and real estate businesses.

Campaigns for a community foundation and a real estate brand

The studio has run a yearlong fundraising campaign for the Community Foundation for Greater New Haven, carrying it from first concept through to completion. For Re/Max Heritage in Connecticut it produced an immersive marketing campaign for luxury real estate, which the studio says has won awards. Both projects show the same method: the work is built around the client's goals and not just the wording of the brief.

Visual systems, strategy and content

Brand work covers identity, visual systems, print advertising and graphic design, with the aim of making an organization look as established as it is. The strategy and content team plans the right message for the right audience and sets a clear path across channels, including email, social media and search. The studio also handles user experience, content creation and marketing strategy as part of the same process.

Websites, custom platforms and product development

Web work covers desktop and mobile sites, ecommerce stores and custom applications, planned around how an organization works. The studio describes its service as full-stack, spanning brand, strategy, content, product development, user experience and the production code behind them. Where a client's workflow needs a bespoke answer, it builds a custom platform, and it treats design as the way people come to understand and use a product.

Relationships rather than one-off deliverables

The studio says it aims for long-term relationships with clients, making real and authentic connections with the clients' own customers as well as with the clients. It describes a holistic approach in which big-picture brand positioning and product development that solves a workflow problem are both judged by whether they move the organization forward. Its base is in Fairfield County, Connecticut.