Detroit Labs

Detroit Labs is a digital product firm that combines design, software engineering and strategy in one team. It builds mobile apps, websites and other digital products for large consumer brands, and can also place its developers inside a client's own product teams.

What Detroit Labs offers

• Product discovery — defining the problem, testing assumptions and planning a roadmap before a build starts.
• Design — research-led user experience and interface design.
• Mobile and web development — building apps and web platforms, from restaurant ordering to car buying and banking.
• Ongoing support — keeping live products running and improving them after launch.
• Team augmentation — embedding its software staff in client teams to add capacity.

Who it works with

The firm names restaurant chains such as Domino's and Jimmy John's, carmakers including GM, Chevrolet, Hyundai and Volkswagen, and other clients such as Bosch, DTE Energy, Lineage and Rocket Mortgage. Projects on its site include a mobile banking app for a credit union with 165,000 members, a website for a franchise with more than 2,600 locations and a national car buying platform.