CopperCodes

LaunchPad for early-stage founders

CopperCodes trades as CopperCodes Consulting LLP and supports startups at different stages with a set of packaged programmes. The first, called LaunchPad, is designed for new and early-stage startups. It helps founders with the first things first: the business model, market strategy, company formation, branding and marketing. Its legal side covers business registration and the choice of capital structure, and its brand side covers strategy, logo design, website design and development, and digital content. Marketing covers social media, search engine optimisation, paid search and content marketing, and the team also helps founders choose vendors.

Scale2Success for established startups

The second programme, Scale2Success, is for mid-stage and established startups. It focuses on scaling a company profitably, and its services include Adapt2Scale, strategic sourcing, growth planning, digital excellence and human capital. Portfolio management and analytics sit alongside web and mobile apps, custom software and other technical solutions. Growth strategy, digital strategy, mergers and acquisitions, joint ventures and alliances, and corporate governance are also covered. On the people side, the firm plans workforce needs, recruits offshore, provides outsourced staffing, and guides organizations through change.

Brand, marketing and software under one roof

The consultancy argues that a brand's digital needs are interconnected, so having them handled together makes execution smoother. Its in-house and outsourced teams deliver the software, while the founder keeps focus on the rest of the business. Its brand services include logo design, photography, graphic design, videography and product design, which the company says help a business build an identity that draws customers in. Its mobile, web app and software development services aim to give users a high standard of experience with simple, clear design and reliable functionality.

Staffing and governance support

The company also provides technical, sales and marketing staff, so that a venture can keep a healthy pipeline of qualified candidates without building that capacity alone. It says its work with startups covers the whole arc from registration to scale, and it presents the combined service as a way to keep growth on track as the business matures.