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About Connected Lab

Our expertise stretches across the full horizon of product development
Our engagements range from blue-sky innovation efforts to building new products and features to evolving existing products
No matter the engagement we design for customer needs, desires, and jobs to be done, and commercial success throughout

We Build with the Best

Unified by Product Impact

Our team’s relentless pursuit of product impact guides our Product-Thinking approach, ensuring that every client engagement is designed to help them build products that delight customers and drive business impact

A Hub for the Product Development Community

Bringing together internal experts, client partners, and experienced product leaders, our events are a hub for the product development community to come together, exchange ideas, and elevate each others’ efforts

Thought Leaders Dedicated to Teaching and Learning

Our best-in-class practitioners continuously share the theory and application of the Product-Thinking approach through product-focussed thought leadership content

Building Better Products with the Product Thinking Playbook

Thoughtworks aims to build better products, and the Product Thinking Playbook is how we do it
Like any good product, the Product Thinking Playbook constantly evolves, guiding us when designing new projects for better team alignment, pivoting projects to yield better results, and learning new techniques to become better product practitioners
Learn more about our Product Thinking Playbook and what it can do for your product vision

The Je Ne Sais Quoi of Desirability

Truly successful products are revelled in as much as they are relied upon, sometimes making them feel like they’re woven into the fabric of the user’s life
But accomplishing this requires more than just building a product that people can use – it’s about building a product that people WANT to use
If you’re in the business of building things, you’ve probably asked yourself, “do people want or need what I’m building?” And this is a good question to ask – but desirability is more than just a box to be checked and forgotten

Thoughtworker Spotlight: Justine Lachapelle

Justine Lachapelle is a world traveller, and we couldn’t be happier her travels have taken her to us (likely her favourite product helped with that)
But, whatever she is doing, there is one constant in Justine’s life – people
When she’s not earning more stamps in her passport, this health enthusiast constantly stays active, from hiking to snowboarding and everything in between
As Head of People in Canada, you can find her working with the People team, constantly ideating, implementing, and supporting new initiatives and programs like remote-first work and work abroad programs for Thoughtworkers across Canada
Did we give you enough information to guess her favourite product? We didn’t think so either
But you can click below to find out in this week’s Thoughtworker Spotlight

Product Thinkers on a Mission to Build Better Products

Building better products is part of our DNA and is instilled in every Thoughtworker
We focus on both the why and how of product development
We apply our Product-Thinking approach to build products that delight customers and drive business impact

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